Vision

      Become a leading Vietnam corporation in the fields of agriculture, production, processing, business operations, global export.

Mission

   Connecting global values ​​to enterprises, bringing sustainability and social development, along with the best value and quality of service to the business community and consumers.

Core values

    Credibility, professionalism, decisiveness, seriousness, honesty and responsibility in the relationships with partners, customers, company employees and the society.

 Target

     By 12/2025 become the leading corporation in Vietnam and by 2027 become an international corporation in the fields of: Media advertising, Organic agriculture. The company's asset value and brand name are in the top group of enterprises.