Vision

      Become a leading Vietnam and international corporation in e-commerce and media advertising.

Mission

     Connect global value to the business, on the basis of e-commerce, we connect to create a value product supply chain, best quality service to the business community, consumers and society - for sustainable development.

Core values

    Credibility, professionalism, decisiveness, seriousness, honesty and responsibility in the relationships with partners, customers, company employees and the society.

 Target

     By 12/2022 become the leading Vietnam and 2025 international corporation in e-commerce, media advertising, organic agriculture; Asset value and corporate brand name are in the top group of enterprises.