What is Brand Analytics?
02/08/2018 What is Brand Analytics?
Understanding your brand’s footprint is more than seeing how many likes your posts are getting on their respective social media platforms. It also consists of engagement—how many people are interacting with you—and the activity surrounding your brand. To really comprehend how your brand is doing, you also need to see how visible it is, both on social media and on the web in general. With Brand Analytics, you can view a real-time snapshot of your brand’s value and exposure, and plan accordingly to maximize your marketing efforts.
Understanding your brand’s footprint is more than seeing how many likes your posts are getting on their respective social media platforms. It also consists of engagement—how many people are interacting with you—and the activity surrounding your brand. To really comprehend how your brand is doing, you also need to see how visible it is, both on social media and on the web in general. With Brand Analytics, you can view a real-time snapshot of your brand’s value and exposure, and plan accordingly to maximize your marketing efforts.
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